At a time when buyers are demanding an improved customer experience, salespeople are learning to focus on the influence of human factors.
— Kyle Borner
“Anthropology and Sales: 3 Ways to Cultivate the Human Side of Selling” introduced sales anthropology to the audience, and covered various use cases and emerging best practices for improving the customer experience.
In 2022, Veloxy discovered that the customer experience was the #1 key performance indicator for sales teams. On top of that, improving the customer experience was the most sought after sales capability. Realizing that sales teams were still coming up short in consistently satisfying buyers, Veloxy invited anthropology expert Keith Kellersohn to write a blog post and speak virtually to a group of sales leaders.
“Sales technology and training can only take you so far when working to gain the trust of your customers,” said Kyle Borner, Marketing Director at Veloxy. “Observing and addressing the ‘human problems’ of your buyers, and relating and empathizing with your buyers—there’s no better, faster way to gain their trust and advocacy.”
Special guest Keith Kellersohn has applied anthropology over 20 years in organizational behavior and effectiveness. Learn more about sales anthropology uses cases from Keith and Kyle Borner by viewing their recent webinar recording. You’ll find out how the human side of selling can help you:
• Differentiate your approach to sales when compared to competing reps
• Discover the right motivation and emotions behind a buyer’s pain points
• Get your foot in the door before the sales process begins
• Uncover the social impact benefits of your solution and company
Veloxy is a G2 Top 50 Sales Software that is dedicated to making the lives of salespeople easier and more fulfilling. In addition to enabling sales teams with mobile field sales software, Salesforce automation, and sales engagement for Outlook and Gmail, Veloxy shares new emerging best practices and resources in cold emailing, cold calling, sales artificial intelligence, sales acceleration, and Salesforce adoption. Most popular resources include the STATE OF FIELD SALES REPORT and the ULTIMATE GUIDE TO FIELD SALES SUCCESS IN 2023.
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3 Steps to Cultivate the Human Side of Selling